The 19th Annual La Jolla Concours d’Elegance will highlight "Mascots in Motion," Lincoln's Centennial, and the Golden Era of Hot Rods.
LA JOLLA, CA (JANUARY 14, 2025) — The 19th Annual La Jolla Concours d’Elegance, presented by LPL Financial, returns April 25–27, 2025, with a stunning celebration of automotive history and artistry. This year’s theme, “Mascots in Motion,” pays tribute to the exquisite hood ornaments that have symbolized luxury, innovation, and elegance for over a century. Adding to the excitement, the 2025 event will honor Lincoln Motor Company’s centennial and showcase a special class dedicated to the iconic Hot Rod era. Car enthusiasts and art lovers alike can look forward to a weekend filled with remarkable vehicles, rich history, and unforgettable stories that highlight the creativity and legacy of automotive culture.
The Legacy of Automotive Mascots
This year’s theme shines a spotlight on the rich history of automotive mascots—the iconic hood ornaments that served as both functional and decorative symbols of an era. From Rolls-Royce’s Spirit of Ecstasy, embodying grace and luxury, to Cadillac’s elegant Goddess, these mascots captured the spirit and aspirations of the brands they represented. The Concours will also feature legendary designs such as the Pontiac Indian and Pierce-Arrow Woman, exploring their evolution from practical innovations to revered collector’s items.
Spotlighting Lincoln Motor Company’s Centennial Anniversary
As the La Jolla Concours commemorates its 19th anniversary, it also honors Lincoln Motor Company’s 100th year of elegance and innovation. A special class dedicated to Lincoln’s finest automobiles will showcase the craftsmanship and legacy of this iconic brand, which was previously featured at the La Jolla Concours in 2017. Lincoln’s centennial display will feature vintage classics from 1920 – 1940 that define the brand’s storied history.
Introducing Iconic Hot Rods
For 2025, the Concours expands its scope with a thrilling new class: Iconic American Hot Rods (1928–1941). This class celebrates the golden age of hot rodding, born out of ingenuity and post-war creativity. Featuring modified Ford Model A, B, and T cars with hallmark innovations like the legendary Ford Flathead V8 engine, these custom vehicles reflect a vibrant and distinctly American automotive culture.
Special Vehicle Classes
The 2025 La Jolla Concours d’Elegance will highlight 11 distinct classes:
- Cover Art Cars (Open and Closed)
- Pre-War American and European Classics (1920–1940)
- Lincoln (1920–1940)
- Post-War American and European Luxury (1947–1965)
- Historic Race Cars (1925–1970)
- European Sports Cars (1954–1975)
- Mercedes Benz (1955–1975)
- Ferrari (1953–1992)
- American Muscle (1963–1974)
- Iconic American Hot Rods (1928–1941)
- Porsche (1970–1990)
The La Jolla Concours d’Elegance continues to set the standard for celebrating the intersection of automotive design, history, and innovation. By honoring “Mascots in Motion,” this year’s event invites attendees to appreciate the artistry, craftsmanship, and cultural significance behind these timeless automotive symbols.
For more information, visit www.LaJollaConcours.com.
About La Jolla Concours d’Elegance
Recognized globally as one of the finest classic automobile showcases in the United States, the La Jolla Concours consistently draws discerning car enthusiasts from around the world. The 19th Annual La Jolla Concours proceeds will go towards the La Jolla Historical Society, which preserves the rich history of the village of La Jolla. In addition to the La Jolla Historical Society, the La Jolla Concours benefits several additional local community non-profit partners each year. For more information, to obtain a registration form or to purchase tickets to the featured weekend events, please visit www.lajollaconcours.com or call 619.233.5008
